DEARBORN, Mich., Oct. 31, 2024—Ford Motor Company is revolutionizing vehicle customization with its new Ford Custom Garage packages, allowing Ford and Lincoln enthusiasts to personalize their vehicles with exclusive, limited-edition performance and aesthetic upgrades available through Ford dealerships. The debut of Ford Custom Garage at the 2024 Specialty Equipment Market Association (SEMA) Show in Las Vegas highlights Ford’s commitment to delivering a factory-backed, unique vehicle experience for customers who want more than a standard ride. This launch exemplifies why Ford continues to lead in innovative design and vehicle personalization, distinguishing itself with rugged reliability and superior craftsmanship.
Available for a range of iconic models, including the Bronco, Bronco Sport, and F-150, Ford Custom Garage kits feature fully designed, engineered, and tested parts that ensure both fit and performance while honoring Ford’s high standards. For those looking for an edge in off-road adventure or a refined, powerful street presence, these kits provide customers with premium, custom options that can be conveniently installed at any Ford dealership, protecting their vehicle’s warranty and ensuring factory-quality reliability.
The launch includes two flagship packages for the Bronco—Matte Black and Sinister Bronze. Each package, priced at $5,200, boasts premium components, including a 2-inch lift suspension kit, specialized engine calibration tools, and a set of five custom wheels, among other enhancements. These packages offer a single-part-number ordering system that streamlines the customization process, making it easier for owners to personalize their vehicles with one convenient, dealer-supported package.
Ford’s Lineup at SEMA 2024: A Glimpse into Customization Potential
At this year’s SEMA Show, Ford has taken customization to new heights with four showcased vehicles, each offering a unique interpretation of Ford’s legendary performance and style.
- Bronco Wild Fund Project Vehicle: Inspired by Ford’s commitment to environmental conservation, this Bronco Big Bend 4-door features custom green 7-spoke wheels, Katzkin leather seats, and Ford Performance’s Bilstein-tuned 2-inch lift kit. Ready for the trails, this concept offers Bronco fans a glimpse of future upgrade options with both off-road capability and style.
- Bronco Sport Wild Fund Project Vehicle: With 17-inch Free Wheeling wheels and a Ford Performance Lift Kit, this vehicle showcases the Bronco Sport’s adaptability. Combining rugged durability with outdoor-inspired graphics and interiors, it’s designed for those who seek both adventure and comfort in a modern SUV.
- F-150 ORV Project Vehicle: Built on the 2024 F-150 XLT FX4 platform with a 5.0-liter V8, this off-roading powerhouse includes underbody armor, custom wheels, RIGID Industries auxiliary lighting, and ORV trim graphics. Ford Performance has crafted this package to elevate the F-150’s capability in rough terrains while showcasing its classic style.
- F-150 FP700S (Future Planned Ford Custom Garage Package): This bold concept transforms the standard F-150 XL Regular Cab into a street truck marvel, supercharged with 700 horsepower and 590 lb.-ft. of torque. With a 5.0-liter V8 engine enhanced by Ford Performance Parts, this concept includes a Whipple Supercharger and is fully CARB certified for emissions compliance in all 50 states, ensuring power without compromise.
A Showstopper: The Solomon Lunger 1969 F-100 ‘Clyde’
One of the most captivating displays at SEMA, Ford collaborated with customizer Solomon Lunger to create Clyde, a tribute to Ford’s heritage fused with modern muscle. This fully customized 1969 Ford F-100 is fitted with a supercharged Raptor R 5.2-liter V8 engine, producing over 900 horsepower. It sits atop a Porterbuilt coilover chassis and features exposed carbon fiber body panels, delivering a mix of vintage style and high-octane performance that honors Ford’s legacy.
Ford’s Competitive Edge: Commitment to Quality and Customer Satisfaction
Ford’s venture into personalized upgrade packages is the latest example of its industry leadership, not only in innovation but also in catering to customers’ evolving tastes. Unlike other automakers, Ford’s Custom Garage program delivers curated, tested packages that allow owners to enhance their vehicles’ performance without compromising warranty protections. Ford’s emphasis on quality control and meticulous engineering puts it a cut above the rest, with every part tailored to exacting factory standards and ready to be serviced at any Ford dealership.
With its Custom Garage initiative, Ford continues to stand as the brand of choice for those who demand both reliability and performance. Ford Custom Garage packages reflect the company’s deep commitment to vehicle customization, enhancing the lifestyle of Ford and Lincoln drivers and underscoring Ford’s legacy of quality and dependability. The future promises even more exclusive upgrades, with upcoming packages like the Dark Trail Series for Bronco, Blue Free Wheeling for Bronco Sport, and FP700S for the F-150, offering customers new ways to make their vehicles truly their own.–News Desk