Canadian lawmakers are taking steps to limit gambling advertisements as concerns grow over addiction and other related harms. The proposed federal legislation faces opposition from Ontario and Alberta, while evidence points to increasing risks associated with online betting.
A 22-year-old Ontario man recovering from gambling addiction told CBC News that constant betting advertisements during sports broadcasts make recovery more difficult. His gambling began as a social activity with friends but eventually led to a loss of $14,000 in a single episode. He sought treatment afterward and has remained away from gambling, although he says repeated advertising could tempt him to start again.
Federal MPs are advancing legislation aimed at reducing the extensive promotion of sports betting across television, social media and online gaming platforms. Parliament’s Standing Committee on Canadian Heritage is scheduled to vote on Bill S-211 next week. The proposed law seeks to control gambling advertisements amid growing concerns about addiction and gambling-related deaths in Ontario.
A CBC News analysis conducted in partnership with the University of Bristol examined gambling promotions during seven televised NHL playoff games featuring Canadian teams in 2026. Researchers counted approximately 3,000 gambling-related messages and logos across the broadcasts.
According to lead researcher Raffaello Rossi, the advertisements appeared around two to three times per minute. The analysis also found that approximately 95 per cent of the recorded instances contained no information about harm reduction or age restrictions.
The findings have intensified calls for stricter advertising rules as policymakers consider measures to protect Canadians from the potential dangers of widespread gambling promotion.
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