
Canadian liquor makers are turning a potential trade battle into an opportunity, hoping that U.S. tariff threats will pressure domestic policymakers to break long-standing trade barriers at home.
For years, Canada’s alcohol industry has struggled with internal restrictions that limit free trade between provinces, making it easier in some cases to sell products abroad than across provincial lines. Now, with U.S. tariffs looming over exports, industry leaders argue that it’s time for Canada to dismantle its own outdated trade barriers.
Producers believe that by highlighting these inconsistencies, they can push for long-overdue reforms, creating a freer and more competitive market within Canada. Supporters of change argue that removing interprovincial restrictions would not only strengthen the industry but also cushion the impact of any future U.S. tariffs.
As trade tensions brew, Canadian booze-makers are raising their glasses—not in celebration, but in hope that this challenge will finally bring much-needed change to their industry.
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