WORLDEF Istanbul 2025, organized by the international e-commerce platform WORLDEF, officially opened Thursday at the Yenikapi Event Area in Istanbul. The three-day event is expected to attract over 30,000 attendees from more than 80 countries.
The global expo serves as a hub for exploring the future of digital commerce, with a strong focus on artificial intelligence and next-generation retail technologies. Key innovations showcased include AI-driven product recommendations, customer service chatbots, visual search tools, and voice commerce solutions.
With over 240 booths, 500 retail brands, and 200 speakers, the event brings together a wide range of sectors—including marketplaces, logistics providers, retail tech developers, investors, and e-commerce platforms. Industry leaders, startup founders, and public officials from across the globe are sharing insights on evolving trends and global opportunities.
WORLDEF Expands Global Footprint
In his opening speech, WORLDEF CEO Omer Nart emphasized the organization’s commitment to creating international business opportunities. He introduced a new Marketplace B2B Zone featuring global platforms such as Temu, eBay, Hepsiburada, and eMAG, designed to foster cross-border partnerships.
Nart also announced plans to host WORLDEF Riyadh in October, further expanding the brand’s international reach. The initiative, which he called an “e-commerce bridge” connecting Istanbul, Dubai, and Riyadh, aims to build stronger regional and global trade networks.
He confirmed that the next WORLDEF Dubai event will take place from February 11–13, 2026, following the success of its previous edition, which welcomed over 10,000 visitors from 82 countries.
Additionally, Nart revealed a new fintech-focused initiative, FINTECHX, set to launch in Sapanca, Türkiye. The series aims to strengthen collaboration and innovation within the financial technology sector.
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